As you manage a growing practice in the legal profession, gaining clients is a top priority. Cities across the U.S. are designed around a collection of suburbs and provinces, rather than one collective term for the entire region. This diversification means an attorney would not simply like clients in Atlanta, for example, but also in Decatur, Brookhaven, and Smyrna. Advanced Marketing Solutions specializes in helping law firms expand their client base through search engine optimization. With this service, law firms increase their rankings on Google and other search engines to bring in new business.
Law firms hoping to rank in multiple cities require a unique SEO strategy from a company that is familiar with search engine algorithms. It’s important to understand that Google is designed to bring users the most relevant search results based on two things: their query and their location. So typing the word “lawyer,” will yield different results based on a person’s location. Therefore, a law firm’s address is important to its rankings. The closer a user is to the law firm, the more likely it is to appear in their search results.
However, law firms that don’t have an address in nearby cities still have the potential to gain rankings there. By working with AMS, attorneys can successfully implement a landing page strategy. Our team of content writers will create copy for the priority cities and ensure it’s optimized. From there, search engines will identify that clients provide legal services in this market and move the website up in rankings.
To learn more about landing page SEO strategies from Advanced Marketing Solutions, please give us a call for a free consultation!