Fact: Being at the top of Google’s search results is important. But, even if you are at the top, you are up there with the other top ten websites and your customers do not have time to visit every search result. Many won’t even visit a company’s website before making the decision to call.
So what do they do instead? They simply scan the reviews on each listing, looking to see what other people are saying. They are looking for what is known as a Social Signal. Social Signals are your current customers talking about your business and sharing their experience openly online.
70% of customers trust a business with a minimum of 6 to 10 reviews. About 72% of consumers say they trust online reviews as much as personal recommendations, even those by anonymous posters!
*Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies
So why do search engines care about how many reviews you have? Simple. They want to deliver the best results for users. So, who do you think they are going to favor….a company with no reviews? Or a company with dozens of glowing ones?
Online Reputation Management for lawyers may be the most time consuming piece of the marketing puzzle. It is definitely the most critical! Most consumers want to see at least six positive reviews before they pick up the phone, but it only takes one negative review to make sure they never do.
At AMS, we will make sure that every one of your clients is encouraged to write a review. Where we take it a step further – we make sure that your positive reviews are posted to Google and your website, making testimonials your number one referral source.
Do your firm and your bank account a favor, shoot us an email for a free quote for online reputation management and marketing consultation!